This is a discussion on Buyers Lining Up for the 2017 Ford F150 Raptor within the F150 Ecoboost News forums, part of the Ford F150 Ecoboost category; The 2017 Ford F150 Raptor is still more than a month away from reaching the first buyers, but those folks looking to secure one of ...
The 2017 Ford F150 Raptor is still more than a month away from reaching the first buyers, but those folks looking to secure one of the new 450 horsepower pickups are flowing into dealerships – creating an early waiting list for the next gen Raptor. Patrick Rall reports for TorqueNews.com discussing the demand and sales of 2017 Ford F150 Raptor.
Last week, we brought you the news that the 2017 Ford F150 Raptor “build your own” page had gone live, allowing hopeful Raptor fans and dreamers alike to configure and price out their ideal 2017 Raptor. It turns out that by the time that Ford announced that the Raptor configurator was live on Ford.com, it had already been in action for more than a week and during that time, Ford saw a collection of interesting trends which will likely carry over to the actual sales details for the new high performance F150.
Also, Ford pointed out that while the 2017 F150 Raptor won’t hit showrooms until sometime in late December at the earliest, buyers are already making deposits at dealerships to get their hands on one of these trucks as soon as possible.
Shoppers Online Want a Big, Loaded F150 Raptor
During the first ten days of the 2017 Ford F150 Raptor configurator being live, Ford saw more than 90,000 visitors to the Raptor build page and more than 30,000 of those folks completed the online build process. It should be noted that with those 90,000 visits to the Raptor build page coming before the official announcement that the build page was live – those were organic visitors. Where many people went to Ford.com to build their Raptor after reading an article stating that the build page was live, those 90,000 checked the website without being directed there.