Ford Atlas is our first look at the next generation 2015+ Ford F150

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  1. #1
    Administrator STdan's Avatar
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    Ford Atlas is our first look at the next generation 2015+ Ford F150


    Ford Atlas Concept: The Future of Pickups

    • Ford Atlas Concept is the future vision for pickup trucks

    • Innovative design integrates capability and smart technologies to transform customer
    expectations of what Built Ford Tough® will look like in the future

    • Next-generation EcoBoost® – coupled with advanced engineering and design
    innovations – creates leading fuel efficiency and increased capability

    • Trailer towing and cargo hauling are made easier with innovative features designed
    specifically for truck owners to improve utility and confidence

    DETROIT, Jan. 15, 2013 – Ford today unveiled the Ford Atlas Concept to showcase the design,
    capability, fuel efficiency and smart technologies that will define future pickup trucks.
    "The Ford Atlas Concept previews the innovations that will transform what people expect from
    their pickup," said Raj Nair, Ford group vice president, Global Product Development. "With 36
    years as America's best-selling pickup, we are absolutely committed to setting the agenda in the truck market."

    Design with purpose

    The Ford Atlas Concept is inspired by decades of listening to customers at the places they work
    and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and
    chiseled grille – all to reinforce its functional Built Ford Tough® image.
    "We wanted the concept to reflect how Ford trucks help customers in both their worlds –
    professionally and personally," said J Mays, Ford group vice president and chief creative officer.

    "Every surface and feature in the vehicle has been crafted for purpose and capability while
    retaining an unmistakable Built Ford Tough look."

    Designers enhanced truck functionality, while creating new advanced features (see infographic
    here). For example, multiple tie-down points are integrated within the cargo box walls and load
    floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

    The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. "Floating" instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.

    Leading fuel efficiency

    The Ford Atlas Concept features a next-generation EcoBoost® powertrain, which introduces
    truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine
    when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it
    is towing.

    EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains
    of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with largerdisplacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.

    The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamic
    elements that reduce wind resistance. They include:

    • Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine
    cooling is needed, such as during low-speed stop-and-go driving or while working in hot
    weather. The shutters automatically close to improve aerodynamics when cruising on
    the highway at steady speeds

    • Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at
    rest and low speeds, but automatically close at highway speeds to improve
    aerodynamics. Self-charging batteries use energy from the wheels' motion to power the
    shutters

    • Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds to
    improve underbody airflow. The air dam is raised at low speeds to improve ground
    clearance – helpful for off-roading

    • Power Running Boards: Auto-deploying running boards help passengers enter the truck
    at rest and tuck up against the truck when it is moving to improve aerodynamics and
    ground clearance The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.
    Work and play smarter, not harder Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:

    • Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goes
    a step further by adding the ability to also act as a cargo cradle – lifting and holding
    extra-long cargo items above the truck and freeing valuable bed space

    • Trailer Backup Assist: This segment-first innovation allows drivers to back a trailer with
    the twist of a knob. Ford research shows that backing a trailer is often the most
    intimidating task a truck customer can face

    • Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. Dynamic
    Hitch Assist helps precisely line up the truck's hitch with the trailer coupling, eliminating
    maneuvering guesswork by showing visual cues in the truck's center display screen

    • 360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird's-eye view
    of the truck to help position the vehicle in tight places or when there are obstacles near
    the truck – such as on a busy job site or grocery store parking lot

    • LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination
    than conventional halogen or HID lights and lasts longer. LED lamps also offer nearinstant
    response, giving valuable extra warning time for following traffic

    • LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting
    brightly lights the cargo box and job site after the sun goes down with minimal battery
    drain compared to standard headlights or plug-in lights

    • Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box
    can be quickly removed and set up to assist with loading wheeled items into the bed –

  2. #2
    Administrator STdan's Avatar
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    Wow - I'm impressed! That new front end is wicked looking!

  3. #3
    Ecoboost Jr Member Fatrabbit's Avatar
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    I would like to have a set of those wheels for my 2011.

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