How is it that aftermarket airfilter systems and tuners get so much more out of the Ecoboost than Ford does? I can't believe that Ford developed this platform and just threw whatever airfilter they had laying around on this engine. Why is there that much untapped power? 99% of everything that adds performance also adds fuel economy...if you fight the urge and drive sensibly. It would only stand to reason that Ford would benefit from being able to advertise even higher engine performance numbers hp/tq and fuel economy. Why don't they? I've read claims from the tuners that driveability isn't compromised and the performance gains are verified. Why doesn't the truck come this way from the factory or why won't Ford sell upgraded programming? Something just doesn't add up....and I think I know what it is.