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Ford wants you to work for it, according to Jim Farley, executive vice president of sales, marketing and service for Lincoln. In a speech at the New York International Auto Show, Farley issued a challenge to web developers to create an app to help drivers monitor their fuel economy. According to The Detroit News, Farley wants to encourage drivers to get the most mileage they can out of their vehicles and is willing to pay up to $50,000 for apps that can help them do so.

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I was reading up on that and thought it was interesting. It will be really interesting to see what folks come up with.
 

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I'm a web developer an I produce web apps and web services for the bio medical Feild. Anyone with some directions where I can find more info let me know. Sdk? PM me if you have info on this. I assume the apps will not be able to modify the trucks main CPU ie boost settings, but it would be nice to build some custom nav displays with detailed data since I have the mytouch :)
 
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