Ford wants you to work for it, according to Jim Farley, executive vice president of sales, marketing and service for Lincoln. In a speech at the New York International Auto Show, Farley issued a challenge to web developers to create an app to help drivers monitor their fuel economy. According to The Detroit News, Farley wants to encourage drivers to get the most mileage they can out of their vehicles and is willing to pay up to $50,000 for apps that can help them do so.
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