I am new to this forum but a veteran Ford F 150 owner. I just traded my 2004 XLT for a new 2013 XLT Ecoboost. I am amazed at the power this engine produces compared to the 5.4 ltr. V8 I had in the '04. The upgrades inside, such as the Sync system are amazing as well. Anyhow, glad to be here with fellow Ford fans, who are proud of a company that didn't rely on government bail-outs to make it out of hard economic times. Way to go, Ford!