I was finally able to take the seat apart and snap some pictures of the innards. After playing with it and seeing how it works, here are my thoughts:
1) You can feel the warm air coming out of the exhaust of the motor. It comes out across a copper looking heatsink intended to cool the air. If it's cooling the air, it's doing a poor job of it.
2) Ford told me I could not disconnect the "lumbar cooler" without turning off the butt cooler. They said it was one motor controlling the entire system. Wrong. There are clearly two. I can easily disconnect the lumbar cooler and say goodbye to the hot air. I can also say goodbye to the heater in the winter.
3) After seeing the seats in action, I don't think insulation tape or a heat shield would work because the exhaust does push the air away from the seat, it just has no where to go.
4) In the map pocket, there is a cutout that has foam. This combined with the pinholes in the "upper" section of the rear of the seat are intended to be the exhaust areas for the fan. My theory is they simply don't allow enough air to escape.
5) I also think the intake is too close to the exhaust. And because of this the fan is simply pulling in the air it's exhausting, which is of course warm.
Anyway, these are my thoughts and some or all of them could be wrong... Here are the pictures. What do you all think?
Here's a picture of the full setup.
Here is a picture of the motor.
And here is a picture of the heatsink located near the exhaust of the motor.
David