The 2014 Toyota Tundra is on a multi-month sales expansion. Will the new Ford F-150's advances steal away Toyota's customers and stop its run?
This story is originally reprinted by TorqueNews.com and written by John Goreham, comparing 2015 Ford F150 to Toyota Tundra and their prospective sales.
The 2014 Toyota Tundra has enjoyed a huge sales surge over the past year. However, a new and revolutionary 2015 Ford F-150 is coming in a few months. Will this updated version of America’s favorite truck mean the end of the Tundra market gains?
2015 Ford F-150 Changes Everything
The 2015 Ford F-150 will be groundbreaking. We had the pleasure of hearing Pete Reyes, Chief Engineer for the 2015 Ford F-150, speak this past week. He went through the design evolution of the truck, which started almost 8 years ago. It is clear that the aluminum body is just one of the many things that Ford is about to introduce that will shake up the full sized pickup market. When it arrives this fall of 2014, the new aluminum-bodied truck will also have a new, more efficient EcoBoost engine. Ford buyers love the current 3.5 liter EcoBoost and select it 40% of the time.
New 2014 Tundra
The 2014 Toyota Tundra is also a new design, having been introduced last calendar year. However, it is not the kind of dramatically different truck that the Ford F-150 will be. Ford may be bringing to market a truck with 20% better fuel economy than its competitors. Add to that improved lighting, innovative bed tie down features, and a power tailgate, and suddenly the Tundra is looking a little old, despite being very new.
Toyota Tundra Sales Numbers
When we started reporting that the Tundra was gaining sales fast last year, truck people did not want to hear it. Feedback varied from “you’re wrong” to “who cares.” Toyota has now had consecutive grown in Tundra sales into its second calendar year, and for many months. Chevy by comparison is losing ground. Its Silverado is trailing last year’s sales by about 2% year to date. Toyota’s Tundra is up about 17% on a volume basis year over year.