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Looking for feedback on pricing my truck for sale

2.2K views 14 replies 7 participants last post by  bentruby  
#1 · (Edited)
I don't want to get rid of my truck, but I really need a 3/4 ton. I've started a little side business that requires a lot of towing and I'm limiting myself with the 1/2 ton.

I've maintained it with the intention of keeping it forever, I assume that doesn't mean much to a potential buyer.

I wanted to get a gut check on my pricing thoughts.. just to be sure I'm not way off. Ideally I can get a quick sale, the truck is paid off and I want to use it's value as the down payment on the next one.

So.. 2018 F150 2.7 4x4 Screw 5.5' bed with 120k miles. It started out as an STX truck, but there isn't much left of the original STX package so I'd call it a regular old XL. (just the sync, paint match bumpers and seats).

It's got a few modifications, and I do not intend on reverting them (depending on the stock part I don't have it, or I don't really have the time to wrench right now).

stage 3 turbos and the 3" exhaust are the big ones to name.. It runs great on the stock tune, but the tuner would go with it.

The mods are to my taste, and they may not be up to other's standards so I want to price lower than market. I plan on losing money on this, that's just what it is.

KBB says the truck is worth 16K in private sale. I was thinking about throwing it out there for 13k.

Is my approach wrong? I see folks listing modded trucks for way over value, but they don't seem to sell. If I go low, am I giving the perception that something is wrong with it? It's got rough spots, but in general it's a very solid truck.

Or.. should I go lower? Honestly, I'd take 10k for it if that's what it's worth.. It's given me years of trouble free service (aside from a few hiccups that were not the truck's fault)

I'm planning on purchasing private party, so a trade in value doesn't really mean much.

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DISCLAIMER: This is not a for sale post, this is a question of value and not a question of do you want to buy it.
 
#2 ·
I would not go lower than KBB value. Put it out there at the $16K private sale average price. You have mentally already gotten used to a lower price, so if someone does come along and offers $15 or $14 you are more prepared to take to offer. No use starting at the price you're willing to take as people will come in lower anyway.
By offering at the KBB price, people will see it as a fair price based on 3rd party numbers, not some guy over inflating his truck's price because he put a lot into it.
 
#14 ·
this post it like 18k and thats your haggling price you probably get 16k then with the mods


nice truck op
 
#3 ·
Make sure in your ad you include "no low-ballers, I know what I got." That usually keeps the riff raff away

I would price it a little high because you inevitably will get people offering way lower than asking. If you list it for $13k, people will offer you $10k. When I sold my GX460 in February, I had like 3 people be like "Hey, Ill come pick it up for $16k right now, cash in hand" when I had just listed it 10 hours before for $23k.
 
#6 · (Edited)
More like: I won't reply to Is this available?

Funny, I sold a boat and another truck this spring and the buyers all started out with the "Is this available?" If I didn't reply to those, I might have missed out on buyers.

My reservation is that I'm selling a somewhat custom truck.. it's not for everyone, and I don't want to further limit that market by asking full price. I'm assuming someone will buy it and need to spend $$ to put it back to stock.
 
#9 ·
Nice good used trucks are hard to find, especially maintained ones. I’m with Matt on this one. Price it on the higher end and take reasonable offers.
 
owns 2017 Ford F-150 Lariat
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#10 ·
I'm still going back and forth on IF I want/need to sell it now.

I know next year I'll need a 3/4 ton to do the work, but for this year I can get away with the 1/2. I'd rather not put the 1/2 ton through it though, as it could cause wear or damage that would devalue it.

Of course that's all just speculation.. I have no reason to believe the truck wouldn't handle it. And getting into a "new" truck means potential for unknown issues.. the last thing I need right now is to have a breakdown in my tow vehicle.
 
#11 ·
Any comparable f150’s listed in your area? I take little stock in KBB values. They often miss the market. Look at what else is available and then apply your strategy. Also agree that you should leave a little room to negotiate, but if you’re too high, people will just skip over you
 
#13 · (Edited)
Are you planning on buying the 3/4 ton new, or a used one through a dealer? Have you considered the tax break you will get by trading on a 3/4 ton? That alone, plus less hassle of selling privately, may make it worth trading?

The GX I sold private because I knew I would never get what it was worth through a dealer being that its semi rare and was modified decently. But with the F150 being a bit more of a "commodity", I didnt feel it was worth selling privately. There are probably 100 other black lariats for sale that were just like mine that it was competing with.
 
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#15 · (Edited)
Used. I do not have the budget for new.

I guess I could see what they'd give me for trade to consider it, but I had planned on purchasing private party.

EDIT: Nevermind all this.. I'll need a second truck, so the plan is to keep the f150 and looking for a used super duty.